Posted on

Why did logo have rose before TUDOR?

We all know that Rolex and the TUDOR’s family are close to each other, but compared with Rolex’s name, it is a bit legendary (see why Rolex is named Rolex for details)? 》The reason for the naming of the rudder seems to be “common”. As for why does Hans wilsdorf, the founder of Rolex, want to set up another vice brand of imperial helm after owning his first watch brand? According to the brand itself, it’s because wilsdorf wants to expand the relationship of the broader market. After all, Rolex said that although the price of other senior brands is relatively friendly, it still needs to save a budget to touch the brand, but there is still a more entry-level price band market to develop, so wilsdorf created the new brand Tudor replica watch in 1946.

In fact, there is a direct source of the term fake Tudor watch. It was originally named after the famous house of England in the 15th-16th century Tudor) in China’s history, this dynasty is a bit like the Tang Dynasty’s “rule of Zhenguan”. In a word, it’s a highly valued era in history. For Rolex, who was actually a registered company in the UK in the early 20th century, finding a name that can be generally recognized by the British has its origin. Even though Rolex moved to Switzerland in the 1940s, But when wilsdorf named his new brand, he first looked for inspiration from the British background.

Before 1960s, considering the royal culture of Tudor Dynasty, the brand of emperor rudder had chosen the famous story of rose war as the inspiration of brand logo design. At that time, the battle for power between the two families of Tudor Dynasty was to use red and white roses as the national emblem of Lancaster family and York family respectively. Therefore, from 1940 to 1960, the brand logo of the rudder actually had a rose to symbolize the Tudor Dynasty. The rose figure first appeared around 1936, and was first seen on some Rolex face plates. At that time, the rose figure was wrapped in a shield shaped outline, symbolizing the combination of effort and beauty. Later, around 1969, the TUDOR gradually stopped putting on the rose figure, only Leave a shield pattern to form our general impression of the TUDOR logo today.

Now we generally call Replica Tudor watch, but among the more senior players, we will hear the word “TUDOR”. It turns out that it is a transliteration of early Chinese. Although it is catchy to read, but because the brand officials think that such a translation does not sound very elegant, it is said that it was not until the end of the 1980s that the Chinese name was officially changed to “emperor”, which keeps homophony At the same time, there is a word “emperor” in the name, which sounds very powerful. It happens to be connected with the Tudor Dynasty of the name brand. So now we are used to call Tudor as the rudder for a long time. On the contrary, the term TUDOR becomes a little strange to some young fans.